Marketing General Manager for the CEE Region (m/f)

PROFESIO is a boutique recruitment agency specialized in temporary staffing as well as candidate search and selection. We are a member of Kestria, the world’s largest Executive Search alliance. Our competitiveness in the labor market is built on a professional approach to work and communication with both clients and candidates.

On behalf of our client, Harvey Norman, we are seeking an experienced and ambitious leader for the position of:

Marketing General Manager for the CEE Region (m/f)

Workplace: Zagreb

As the Marketing General Manager, you will play a key strategic role in strengthening and growing the Harvey Norman brand across Slovenia and Croatia, with the potential to expand into additional CEE markets. We are looking for a professional who understands the complexity of the CEE landscape, demonstrates strong leadership capabilities, and brings proven experience within the retail industry.



Key responsibilities:

  • Full responsibility for managing the Harvey Norman brand and marketing communications across the CEE region
  • Supporting the planning of regional marketing campaigns
  • Overseeing and supporting the execution of marketing activities across the region
  • Planning and analyzing advertising performance while coordinating the work of team members
  • Ensuring timely delivery of all marketing initiatives
  • Ensuring alignment of marketing activities with corporate strategy and guidelines
  • Participating in the selection and management of external marketing vendors and partners
  • Safeguarding compliance with corporate standards and brand guidelines
  • Managing business correspondence
  • Preparing and executing individual projects as assigned by management
  • Preparing reports for senior management
  • Continuously monitoring competitor marketing activities
  • Performing additional tasks as instructed by supervisors


Ideal candidate profile:

  • Advanced English proficiency (C1 level)
  • Willingness to travel weekly between Croatia and Slovenia
  • Proven experience in senior marketing management roles (retail industry experience is highly preferred)
  • Strong understanding of CEE market specifics
  • Demonstrated leadership skills and ability to motivate cross-functional teams
  • High level of professionalism, accountability, and goal orientation

What our client offers:

  • Company car
  • Holiday bonus, and vacation allowance
  • Private health insurance and co-financed Multisport card
  • Employee discounts on Harvey Norman products
  • A dynamic, professional, and well-structured working environment with opportunities for further growth and development
Kategorija: Marketing
Vrsta zaposlenja: Rad na neodređeno vrijeme
Lokacija zaposlenja: Hrvatska

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