On behalf of our client, a global leader in specialty chemicals for construction and industry, we are seeking a qualified professional for the position of:
Digital Marketing (E-Commerce) Specialist – Multicountry (Croatia, Slovenia, Bosnia and Herzegovina) (m/f)
Location: Lučko
Please note that as of early to mid-2027, the primary work location will be Vukovina (Velika Gorica).
Role Summary
We are looking for a mid-level Specialist (m/f) for the position of Digital Marketing (E-Commerce) Specialist who will combine graphic design, e-commerce website / B2B shop management, social media operations, and digital analytics across multiple markets (Croatia, Slovenia, Bosnia and Herzegovina).
Since main digital campaigns and Google Ads are managed directly from HQ, this role places a strong emphasis on an excellent understanding of e-commerce and digital analytics principles, graphic asset creation (Adobe Suite), B2B web shop maintenance, local adaptation, and performance tracking.
Key Responsibilities
Graphic Design & Visual Processing (Adobe Creative Suite)
- Independent creation, adaptation, and design of visual materials for digital channels and the web shop using the Adobe Suite (Photoshop, Illustrator, InDesign)
- Processing, optimization, and resolution adjustment of photos/images for fast performance and publishing on the website and e-commerce platform
- Ensuring visual brand consistency across all local markets
Website & B2B E-Commerce Shop Management (CMS)
- Day-to-day management and content entry via CMS systems for the website and B2B shop
- Execution of redesigns, ad-hoc changes, and updating catalogs and information on the web/B2B shop.
- Working on enhancing user experience (UX) and ensuring the technical operational efficiency of local websites
Digital Analytics, E-Commerce & Optimization (Emphasis)
- Deep understanding and application of digital analytics and e-commerce principles aimed at optimizing conversions and user journeys
- Conducting A/B testing (content, visuals, and landing pages) and interpreting data to improve performance.
- Tracking SEO basics and traffic / sales analytics using tools such as Google Analytics
Social Media & HQ Digital Campaign Coordination
- Independent management and operation across social media platforms (Meta Business Suite – Facebook, Instagram, TikTok, etc.)
- Content and analytical support for Google Ads: since Google Ads campaigns are managed centrally at the corporate HQ level, your task is to collaborate with the HQ team, prepare localized visuals/content, and track local results (knowledge of Google Ads is a plus / nice-to-have)
Qualifications
Required Knowledge & Experience:
- 3-5 years of experience in digital marketing, with an emphasis on the B2B sector and e-commerce
- Excellent knowledge of the Adobe Suite (Photoshop, Illustrator) and graphic design principles for digital media
- Experience working with CMS systems for managing websites and B2B e-commerce platforms (updates, redesigns, image processing)
- Strong competencies in digital analytics, understanding e-commerce metrics, conducting A/B tests, and SEO fundamentals
- Experience working with Meta Business Suite and managing social media advertising/content (FB, IG, TikTok)
- Understanding of Google advertising principles (the candidate will not manage campaigns directly, but collaborate with HQ – nice-to-have)
- English language proficiency (minimum B2 level)
Key Competencies:
- A blend of creativity (graphic design) and analytical thinking (e-commerce and digital analytics)
- Proactiveness in handling ad-hoc changes on the website and B2B shop
- Strong communication skills for working in a multicultural and international environment
We Offer
- Permanent employment contract with a 6-month probationary period
- Working hours from Monday to Friday
- Transportation allowance
- Meal allowance
- Annual non-taxable bonus/allowance payments
- Structured onboarding process and internal team support
Please note that only shortlisted candidates will be contacted for further steps in the selection process.